One of the first thing you must come to grips with in your internet marketing business is finding a niche market to start working in. For some people this can be a crippling phase of their business research as they search aimlessly for something. The simple truth is, it doesn’t have to be this way.
The first mistake that people make in finding a niche market is listening to that old internet marketing chestnut, “Pick something you love doing”. To me, this is total nonsense. Sure, for some people their secret passion is playing guitar or learning spanish, but the truth is, for most people, when asked that question they stare off blankly not being able to come up with anything. I’d say most people I’ve spoken to can’t come up with anything when put into that position.
The other group of people, they easily pick something they love and that’s their biggest mistake. They get so engrossed in sharing their hobby with others for money that they “fall in love” with their own ideas and no matter how much it fails or how bad it is, they can’t get past their own ideas. This is the quick road to frustration and failure.
The first question I ask people is, “Are you an Affiliate Marketer or are you looking to monetize a hobby?” If they are a hobbyist, then I wish them well.
If the person is an affiliate marketer, then its easier to work with and really its just a matter of finding a niche market that suits their experience.
I often encourage people to start with easier things to move, either Amazon or Clickbank products.
With Amazon products its a matter of looking through the various categories, finding best-sellers and seeing if there is something that catches your interest with a reasonable commission. Many things in Amazon only offer 4% (escalating as you sell more), so bear that in mind.
Once you see something you can promote, then head over to Google or whatever tool you use for researching traffic volumes when finding a niche market and test it out. Check for competition as well. If you’re happy with that, then you’re off.
With Clickbank products, I recommend a slightly different attack vector. I use CBEngine and look at the top three or five products in terms of gravity for each category. Then I check to see traffic volumes and competition levels. This is a really nice way of finding a niche market that is profitable and one you can compete in.
Like anything, there’s a requirement to know your own limitations and have some patience, but finding a niche market for your internet marketing business really should be motivated by research not passion.
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