SEO Services

One of the hardest parts about having a business online is understanding the importance of SEO Services to help generate traffic to your site.  SEO (Search Engine Optimization) is often terribly misunderstood in the wider community.  When people think of SEO, the first thing they think of is “gaming” search engines or tricking them into giving your site higher rankings.  This couldn’t be further from the truth!

SEO Services Focusing On You Business Outcomes

This first step in building a proper SEO strategy is to understand what you as a business owner want from your online business.  This could include services like reputation management where we monitor what is said about your business in the online world and make sure that the stories and images you want to portray about your business are spread properly.  Or if someone is saying something untrue or disingenuous about your business, then we work with you to minimize the impact of that while trying to do whatever is necessary to have those things rectified.

For other businesses, it is all about traffic and conversions.  With companies like that, we sit down with you, understand the type of customers you’re looking for and what actions you want them to take on your website.  So much of a building a proper SEO strategy is understanding the type of traffic you’re trying to get and what you want when you get it.  We’ll help you with your sales funnel, your call to action and making sure that we can measure outcomes so that you can decide what’s working for you and what isn’t.

Of course, we can also work on your site’s search engine rankings.  Again, we take a more consultative approach to SEO in this area because getting it wrong has so many negative consequences for your business.  We start off by making sure that your site is structured properly to signal to the search engines the type of keywords and phrases you are an authority on and what type of traffic they should send you.  This is called “on page” SEO and with the recent “Panda” updates to Google, this has become critically important.  From there we move on to “off page” SEO and we work with you to find the right techniques for getting your site the rankings you require.

We do NOTHING Black Hat in terms of SEO – all of our strategies are above board and focused on your site giving great value to the visitors.  This is what Google and Bing want and this is ultimately what you want too.

If you’re interested in our SEO Services, please visit RapidAction SEO.